Olay, 2023 Kas\u0131m ay\u0131nda bir Twitter kullan\u0131c\u0131s\u0131n\u0131n, sat\u0131n ald\u0131\u011f\u0131 Patiswiss \u00e7ikolatan\u0131n k\u00fcfl\u00fc oldu\u011funu belirtmesiyle ba\u015flad\u0131. Bu tweet, markan\u0131n CEO’su Elif Asl\u0131 Y\u0131ld\u0131z Tunao\u011flu’nun sert bir yan\u0131t\u0131yla kar\u015f\u0131la\u015ft\u0131.<\/p>\n

<\/iframe><\/p>\n<h2>Patiswiss\u00a0 Olay\u0131n Geli\u015fimi:<\/h2>\n<p>CEO Tunao\u011flu, \u00e7ikolatan\u0131n evdeki neme maruz kalmas\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 iddia ederek, kullan\u0131c\u0131n\u0131n yorumunu marka karalama olarak niteledi. Ancak, bu yan\u0131t b\u00fcy\u00fck tepki \u00e7ekti ve sosyal medyada #PatiswissBoykot hashtag’i ile bir boykot \u00e7a\u011fr\u0131s\u0131 ba\u015flat\u0131ld\u0131.<\/p>\n<p>Market zincirleri Migros ve Carrefour, Patiswiss \u00fcr\u00fcnlerini raflar\u0131ndan kald\u0131r\u0131rken, T\u00fcketici Haklar\u0131 Derne\u011fi ve Reklam \u00d6zdenetim Kurulu da marka hakk\u0131nda \u015fikayetlerde bulundu ve reklamlar\u0131n\u0131n yay\u0131ndan kald\u0131r\u0131lmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n<p>Olay\u0131n sonu\u00e7lar\u0131 olduk\u00e7a a\u011f\u0131r oldu. Patiswiss markas\u0131 b\u00fcy\u00fck bir itibar kayb\u0131na u\u011frarken, finansal olarak da \u00f6nemli zararlarla kar\u015f\u0131la\u015ft\u0131. Bu olay, sosyal medyan\u0131n g\u00fcc\u00fcn\u00fc ve t\u00fcketicilerin bilin\u00e7li davranma e\u011filimini g\u00f6stermesi bak\u0131m\u0131ndan \u00f6nemli bir ders niteli\u011fi ta\u015f\u0131maktad\u0131r<a href=\"http:\/\/sw\u0131t.com\" target=\"_blank\" rel=\"noopener\">.<\/a><\/p>\n<p>Bu olay, markalar\u0131n sosyal medya \u00fczerindeki itibarlar\u0131n\u0131 korumak i\u00e7in daha duyarl\u0131 olmalar\u0131 gerekti\u011fini ve t\u00fcketicilerin sesini duymalar\u0131 gerekti\u011fini bir kez daha hat\u0131rlatm\u0131\u015ft\u0131r.<\/p>\n<figure id=\"attachment_1764\" aria-describedby=\"caption-attachment-1764\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1764\" src=\"https:\/\/bilgidefteri.com\/wp-content\/uploads\/2024\/04\/patiswiss-olayi-300x224.png\" alt=\"patiswiss olayi\" width=\"300\" height=\"224\" srcset=\"https:\/\/bilgidefteri.com\/wp-content\/uploads\/2024\/04\/patiswiss-olayi-300x224.png 300w, https:\/\/bilgidefteri.com\/wp-content\/uploads\/2024\/04\/patiswiss-olayi-200x150.png 200w, https:\/\/bilgidefteri.com\/wp-content\/uploads\/2024\/04\/patiswiss-olayi.png 515w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1764\" class=\"wp-caption-text\">patiswiss olayi<\/figcaption><\/figure>\n<h2>Patiswiss Elif Asl\u0131 Y\u0131ld\u0131z ne dedi?<\/h2>\n<div id=\"I8omZoi7CdWLxc8PisahgAs__19\">\n<div class=\"wDYxhc\" data-md=\"61\">\n<div class=\"LGOjhe\" role=\"heading\" data-attrid=\"wa:\/description\" aria-level=\"3\" data-hveid=\"CBUQAA\"><span class=\"ILfuVd\" lang=\"tr\"><span class=\"hgKElc\">Patiswiss markas\u0131n\u0131n \u00fcretti\u011fi \u00e7ikolatan\u0131n k\u00fcfl\u00fc \u00e7\u0131kt\u0131\u011f\u0131na dair payla\u015f\u0131m yapan bir t\u00fcketiciye, Patiswiss CEO’su Elif Asl\u0131 Y\u0131ld\u0131z Tunao\u011flu’nun verdi\u011fi yan\u0131t tepki \u00e7ekmi\u015fti.\u00a0<\/span><\/span><\/div>\n<div class=\"LGOjhe\" role=\"heading\" data-attrid=\"wa:\/description\" aria-level=\"3\" data-hveid=\"CBUQAA\"><span class=\"ILfuVd\" lang=\"tr\"><span class=\"hgKElc\"><b>“Kar\u015f\u0131nda biz ve dev Migros var”<\/b>\u00a0ifadelerini kullanan Tunao\u011flu, daha sonra payla\u015f\u0131m\u0131n\u0131 sildi.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<h2 role=\"heading\" data-attrid=\"wa:\/description\" aria-level=\"3\" data-hveid=\"CBUQAA\">Elif Asl\u0131 Y\u0131ld\u0131z e\u015fi kimdir?<\/h2>\n<p data-sourcepos=\"1:1-1:63\">Elif Asl\u0131 Y\u0131ld\u0131z, 2022 y\u0131l\u0131nda <strong>Sinan Tunao\u011flu<\/strong> ile evlendi.<\/p>\n<p data-sourcepos=\"3:1-3:207\">Sinan Tunao\u011flu, 1955 y\u0131l\u0131nda do\u011fan T\u00fcrk bir i\u015f adam\u0131 ve giri\u015fimcidir. Ankara Fen Lisesi’nden mezun olduktan sonra 1978 y\u0131l\u0131nda Orta Do\u011fu Teknik \u00dcniversitesi Elektrik M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc’nden mezun olmu\u015ftur.<\/p>\n<p data-sourcepos=\"5:1-5:199\">Kendisi, Karel Elektronik Sanayi ve Ticaret A.\u015e.’nin Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve Mikrotek Elektronik A.\u015e.’nin kurucusudur. Elif Asl\u0131 Y\u0131ld\u0131z ile evlenmeden \u00f6nce bir evlilik yapm\u0131\u015f ve iki \u00e7ocu\u011fu vard\u0131r.<\/p>\n<p data-sourcepos=\"7:1-7:96\">Sinan Tunao\u011flu ve Elif Asl\u0131 Y\u0131ld\u0131z, sosyal medyada olduk\u00e7a aktif bir \u00e7ift olarak bilinmektedir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Patiswiss olay\u0131: Patiswiss \u00e7ikolata markas\u0131n\u0131n sosyal medyada ba\u015flayan ve b\u00fcy\u00fck yank\u0131 uyand\u0131ran olay\u0131, t\u00fcketicilerin g\u00fcc\u00fcn\u00fc<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1763","post","type-post","status-publish","format-standard","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/posts\/1763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/comments?post=1763"}],"version-history":[{"count":1,"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/posts\/1763\/revisions"}],"predecessor-version":[{"id":1766,"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/posts\/1763\/revisions\/1766"}],"wp:attachment":[{"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/media?parent=1763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/categories?post=1763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bilgidefteri.com\/wp-json\/wp\/v2\/tags?post=1763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}